“Business has only two functions — marketing and innovation.” – Peter Drucker
As a Colorado State University graduate with a Bachelor of Arts degree in History, I never thought I would be in sales, nor be part of and advocating for the fourth industrial revolution. However, understanding history allows one to the learn ideas about the past and their linkages to the present. My sales experience has revealed my abilities to problem solve, earn trust, and break out of my comfort zone.
After a number of years in media sales, I obtained a Master of Business Administration in Marketing to learn more about consumer behavior, brand management, product management, and strategic selling. Before joining Avid, I entered the 3D printing world selling printers for a local manufacturer.
What’s your secret ambition?
To be a professional food critic.
If you were a brand, what would be your motto?
“Why do it, if you do not try to do your best.”
What’s your favorite 90s jam?
Thieves in the Temple (Extended Version) by Prince.
What do you love about working at Avid?
The innovation, opportunities to learn, collaborative problem solving and, of course, the people.
What’s the best engineer (or inventor) joke you’ve heard?
There are three ways to get an engineer’s attention: break something, free coffee, or say “there’s got to be a better way to do this.”