Avid Product Development, A Lubrizol Company (“Avid”) respects your privacy and is committed to protecting your personal information that you may provide while using our website. This policy describes the ways that information about our website visitors is collected, how that information is used, and how someone can request changes to the way their personal information is used or shared.

EU and California Residents:

Avid cares about your privacy. Avid collects your contact information (name, email address, company, address, location, region, and phone number) in order to communicate with you and provide you with marketing and other information regarding our products and services. Avid does not sell your personal information to any third party. Please visit The Lubrizol Corporation California Privacy Policy or The Lubrizol Corporation Third-Party Personal Data Protection Notice (EU) for more information.

Anonymous Information

Anonymous information is unidentified information and is not associated with an individual.

We may use anonymous cookies (See Cookies) to collect demographic information, track site metrics, or provide a richer experience for site visitors. Anonymous cookies do not contain any personally identifiable information.

Personally Identifiable Information

Personally identifiable information (PII) is information that can identify you, such as your name, email address, address, and telephone number.

We collect PII that you choose to provide to us when you register for access to a secure website; register for email newsletters; participate in surveys; request samples; request literature not on the site; or complete inquiry forms. When you provide this information to us, you are no longer anonymous for that activity.

How We Use Your Personally Identifiable Information

We make every effort to let you know before we collect PII via our website. If you choose to provide PII via our website, we want you know how we may use such information. We may use PII to:

  • provide you information about our products and services
  • allow you to purchase products and provision of services
  • market products and services to you
  • send you email notices or newsletters at your request*
  • communicate with you for other purposes

*All email messages you receive from us will allow you to opt out of future emails.

How We Keep Your Information Secure

We are committed to protect personally identifiable information that you provide to us. Avid does not intend to sell or otherwise disseminate your personally identifiable information to third parties without your permission.

We use reasonable precautions to protect personally identifiable information, including technical, administrative, and physical procedures.

In the event of a data breach, a notification will appear on the website within 72 hours of the breach.

When we contract with other companies to provide us with web services, we only share personally identifiable information with those that we believe share our commitment to privacy and information security. However, we are not responsible for any breach of security or for the actions of these parties and your use of the site is subject to Avid’s Terms and Conditions.

Avid is not responsible for the information you volunteer about yourself in posting comments, discussion forums or other publicly accessible interactions.


We use cookies our our website to enhance your experience. A cookie (also known as a web cookie or browser cookie) is a string of coded text that is stored on a website visitor’s computer. Cookies alone do not provide personally identifiable information. If you choose to provide us with personally identifiable information, cookies may be used to store this information. Cookies can only be used by the server that gave them to you.

Cookies can save you time as they help us remember who you are. Cookies allow us to be more efficient and help us to provide content that is important to you.

We may use cookies for:

  • authentication (login) to a site
  • remembering your preferences when you return to the site
  • storing selected items as you navigate through the site
  • displaying relevant content to match your interest
  • tracking site activity
  • maintaining data for you as you navigate through our site

You do not need to accept cookies to visit our site, but without them, your access to some areas and functionality may be limited or completely restricted. You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this).

Cookies Used on This Site

 Name  Lifespan  Purpose 
_ga 2 years Used by Google Analytics to distinguish unique visitors by assigning a randomly generated number as a client identifier to calculate visitor, session and campaign data for the sites analytics reports
_gid 1 day Used by Google Analytics to store and update a unique value for each page visited
__utmz 6 months Used by Google Analytics to identify the source of traffic to the site
__utma 2 years Used by Google Analytics to distinguish between visitors and sessions to calculate new and returning visitor statistics
IDE 2 years Used by Google Ads for advertising, including serving and rendering ads, measuring ad efficiency and presenting target ads to users
ANID 2 years Used by Google Ads for advertising served across the web and stored in google.com
_gads 13 months Used by Google Ads to show ads on third-party sites, including personalized ads

How to Reach Us

Upon request, Avid will allow you to review, update, and/or remove personally identifiable information that you provided to us from this website. Please complete the Data Privacy Request Form, including your name, email address, country, and the nature of the request.

To be removed from an Avid email list, please use the opt-out link on the email.


Updated June 25, 2021.